There’s a lot of disarray in the ecommerce community about what tools to use. There are so many options available that it sometimes lines up in a tower of Babel-like proportions. Trying to separate the misinformation from the hard facts can be a frustrating process, and one that requires time most business owners don’t have.
With new softwares developing everyday, it can be hard to know what to invest in. As you do a little more digging, you can find real treasures that will help improve your ecommerce site and boost sales!
Luckily, we have done the digging for you. Check it out:
Bulk email is a dirty word in marketing. No one wants to be spammed, which is why we've seen unsubscribe rates rise over the years. That's why we're seeing more marketers turn to automated messaging to build relationships with their audience without sending unwanted emails.
Customer.io is an automated messaging platform for marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages. The service takes care of the behind-the-scenes work so you don't have to. The integration features are particularly impressive: You can trigger communications based on data collected from your site (if someone looks at product x but doesn't buy), or you can trigger them manually (if you want to message a user because they're about to leave).
Trying to write original, quality content for every page of your site can be a huge burden. Luckily, there are a variety of tools to help you outsource the work. Here are five lesser-known options that might give you some relief:
Copy.ai is a site that drafts copy for you so you don't have to. You simply provide the company with a product name and some keywords, and Copy.ai will create an article based on an algorithm that determines what words are most relevant to your product or service. The copy isn't exactly stellar (expect lots of references to "cutting edge" and "amazing"), but it comes with a 7-day free trial, so why not try it out?
Have you ever wondered what your competitor's top selling products are? Well, with Luz, you can.
Luz enables you to see your competitor's top products, benchmark performance, and optimize pricing.
Luz is a Competitor Insights Platform built for e-commerce. Luz enables you to benchmark performance of your competitors by comparing the growth of their sales, products and categories with yours over time.
You can also view their best selling products, view live data about their performance, and optimize your own prices using competitor data.
It’s not easy to keep up with consumer demand. If you’re unable to deliver your product, you will lose customers. This is why manufacturers are needed to produce a high-quality product at scale. Sourcify provides an online tool that lets you connect with a number of manufacturers around the world and makes the bidding and shipping process easy.
Through Sourcify you have access to thousands of qualified manufacturers so you can find one that’s right for your project. The platform helps you keep your inventory in stock so customers don’t experience any delays related to lack of product availability.
Kissmetrics is a powerful analytics tool for online businesses. The tool gives you insights into your customers' behavior and allows you to optimize your conversion funnels. It's able to do that because it collects data from your website and uses it to create user profiles, which in turn provide specific information about your visitors' actions and interactions with your site.
These five tools are just a few of the possible options for you to consider as you develop your ecommerce website. Ultimately, however, it all comes down to your own needs and budget. As long as you have the money to invest in new software, or you don’t mind spending time learning how to use the software yourself, then it should be easy for you to find something that meets your needs.
When considering which ecommerce analytics tool to purchase, it is important to keep in mind the ROI that isn't obvious. You need to think about what time and money is currently being invested in these processes, and how much money is being lost from not optimizing.